Empowering Runners

Story of Black Dog Running Company

Black Dog Running Company was established in 2012, and we are Myrtle Beach’s headquarters for specialty footwear for an active lifestyle.

As the first specialized running store in the area, we’ve brought exclusive brands and built a supportive community for athletes, laborers, and those in recovery from orthopedic setbacks. Our services promote motion and wellness through expert gait analysis, personal fittings, and continual engagement with our community.

We pride ourselves on helping everyone find the perfect fit to move forward, celebrating when our footwear changes a life. Whether it’s testing out shoes, socks, and sunglasses, running with friends, or enjoying post-run meals, we believe in balancing hard work with rest and with fun. 

On July 2, 2024, our beloved small business became proudly women-owned by Kelly Burton and Diane Whitman, two fans and employees beginning in 2018. It is our passion and honor to continue the traditions that have kept our doors open and our community running strong.

Click Here to Learn About Our Founder

Our Values

Guiding principles that drive us

Empathy

We prioritize understanding and connecting with each runner’s unique journey, challenges, and goals, fostering a supportive and inclusive community.

Expertise

Our coaches and staff bring years of personal running experience and certifications, ensuring top-tier knowledge and guidance in all aspects of running and training.

Community

We foster a close-knit network of runners who support, motivate, and inspire each other, creating a positive and uplifting environment for all who walk through our doors.

Family

We welcome your family through our doors, and you will often find ours here as well. Family time is a priority, too, so we keep our store hours tight and our online shop open 24/7!

The Power of the Pack

Our social group runs, training teams, special events, and even our online community serve as a hub for all things running — and walking! Join the pack and experience the power of encouragement, accountability, expertise, and fun!

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